Everything You Need To Know About Marketing & Design

 

It is true to say that design is actually effective marketing. These days, everywhere you go all over the world you will find all innovative people are turning to design as a major success factor that allows them to do all kinds of advertising their business products and services. In order to get the message effectively delivered to consumers about your offers, you have to use design. The design makes your products look more real, useful and great.

WEB DESIGN

Web design involves the art of building a site in the internet world wide web site network that will highly contribute to the success of your business. The site should clearly reflect about you and your whole business concept. A good web site when well-designed will contribute to enhancing your brand, your reputation and customer lead generation. The design work should come up with a well-designed page layout, site graphics, text location, pages linking and well informative blog pages about your business. A successful website should have some of the following attributes:

MARKETING STRATEGY

Marketing methods keep on changing as time goes by. Years before marketing was done using advertising columns on printed media pages. The advertised item would appear on the media pages in a simple form such as “Chicken for sale at 5 pounds, contact so and so at such and such an address and telephone number’. The marketing strategy has today dramatically changed due to advanced technological facilities such as the internet. Today, you cannot divorce your marketing strategies from design. But despite the advancement in the way of doing things, some of them will just remain the same. Whether now or then you need to have three things in mind. Have a good idea of what you want to sell, why sell and the possible buyers.

Your marketing strategy has to be well designed to look more superior and attractive than your competition. In your design for the marketing strategy think of things such as product or service, the benefits, target audience, marketing strategies, niche group, about your business and budget.

GRAPHIC DESIGN

Graphic design is an art and embodies planning and projecting ideas, experiences and their presentation in a visual and textual format. The graphic design form of communication will be in the form of physical or virtual and can include words, images and graphic formats. A good graphic design project should have:

Call-to action option-This calls up to the user to perform certain actions such as connecting to link, subscribe, comment extra while still having the reader’s attention.

Info-graphics-It is a proven fact that people respond better to what they can see. They will respond better to photos and information graphics. It is, therefore, a creative way to draw customer’s attention.

Blog-posts graphics- The brain processes visual content faster than written content. Before coming to the text, the reader’s opinion will be influenced by the design. It is, therefore, better to have good graphics in your blog.