New automation tools are currently revolutionising the way we engage with consumers within online platforms. Developers are constantly looking for new ways to streamline the social media process, which is particularly useful for businesses. New ways to automate activity such as mass liking and following, post scheduling and advanced insights and analytics are in high demand. Auto follow Instagram is now the new way of making an impact on the social media world.
Terrific Time Saving Benefits
For any sized business, time is money. Although social media activities are proven to real extensive rewards when it comes to brand awareness, customer engagement and more, businesses do not always have the time to dedicate to these actions. Automation and analysis software allow businesses to focus on running the organisation, while smart programs takes care of their social media efforts with just a little bit of input from staff. There are stand alone programs that focus on just one aspect of social media, or there are smart automation programs like IBF that provide an all in one package.
Types of Software Available Today
There is a wide variety of tools available today that take care of all kinds of activities. In many instances a company may chose to utilise several programs at once in order to meet their engagement targets. We have broken them down and given a brief run down of how they work.
Programs that schedule your social media posts so they can be rolled out how you like are incredibly useful. If you can identify the peak times for traffic and engagement on a certain platform , then you can reap the most returns for each of your individual pieces of content. Regular posting at a similar time also keeps you customers engaged and in the loop in regards to you and your products. There are some companies that offer software that can manage the same content across as many social media channels as you want, which brings consistency to your online marketing campaigns.
Next there are tools for searching and analysing viral content. Most companies operate within a specific niche, and within the social media world it becomes incredibly important to pay attention to current affairs and developments within that niche. If you can tap into the momentum that viral topics and content can generate, you can bring some of that interest to your business. Most trend watching tools allow you to see trending phrases, content and more across all major social media platforms.
Software that automates activities within the social media realm are perhaps the most useful. Almost anything can be automated nowadays, from likes and comments to user activity such as direct messages and passive mass viewing of posts. These types of tools often work on a massive scale, usually engaging with up to 50,000 accounts per day! This results in huge organic interest in the account that is using the automation software. People get the notification that the user account interreacted with them and they then make the conscious decision to engage back.